Our Charities

Giving something back

We support a number of charities through donations and fundraising events. You can find out more about them here.

SERVE ON is a non profit humanitarian response organisation that saves lives

SERVE ON is a Humanitarian Assistance and Disaster Response charity that supports domestic and international communities in times of need. We train and equip our dedicated members, emergency service and former military service personnel alongside people who benefit from a new purpose in life. By creating multidisciplinary teams of volunteers, we deliver immediate response when and where required.


24 Riders cycle 850km from Barcelona, Spain to Antibes, France

WHAT DO WE DO? WE RIDE BIKES FOR CHARITY. Every single penny donated goes straight to the charities we support, in the fight against cancer. All our riders and all our support staff are completely self funded. Their time, effort and expenses are donated. Our goal is to raise as much money as possible using our combined resources.


A spectacular ten-day cycle ride from the City of London to the Prince’s Palace of Monaco

The London to Monaco ride promises to be an unforgettable cycling experience. Spanning three countries over ten days, the cyclists will cover 1400km, with terrain ranging from the rolling hills of Kent to the majestic Rhone Alps.

The 40 riders will be assisted by 17 highly trained staff, planning each of the ten stages down to the last detail. This includes support vehicles, motorbike outriders, mechanics and masseurs, as well as pre-arranged hotel bookings with food and refreshments, ensuring the highest standards are maintained from start to finish.

With an arrival in Monaco that coincides with the annual Monaco Yacht Show, the attention remains firmly on the cause the cyclists are riding for –­ extensive marine conservation and regeneration led by BLUE.


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For under privileged children and smaller charities

The Pinmar Golf is now one of the leading social and networking events in the superyacht industry’s calendar. This has not been achieved without a great deal of support from the sponsors and players and the immense efforts of our volunteers and we are hugely grateful to all of you who take part each year. The most important thing to remember is that this is not only an end of year celebration and get together with many of the industry’s decision makers, captains, crew, shipyards, manufacturers, brokers and old and new friends, it is a non profit-making charity event which has raised over three quarters of a million Euros over the years for all sorts of wonderful charities, but predominantly for under privileged children and smaller charities that don’t have major resources or overheads, so your support and contributions are doubly valuable.


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Champagne and Oysters Cycling Club

C.O.C.C (Champagne and Oysters Cycling Club) have over 120 riders, mostly business men and women, committed to the Saint Tropez to Monaco ride and funds raised will go to the Foundation to help finance support to many charities.


Superyacht Charities

The Superyacht Charities started in 2012. Following growth and success, the charity is now a registered foundation with a main purpose of generating funding for charitable causes from donations and support from the superyacht industry. Most of our funding is received through donations and fundraising events. Previous events have included a life raft race in 2013, charity bike ride in 2014 and a Superyacht Charitable Ball in 2015 which proved so popular, that this is now an annual event Every penny donated goes towards a worthy cause that needs support.